The mission of International Commercial Television Inc. is to establish itself as a premier direct response infomercial company, creating a portfolio of uniquely branded, high profile products by maximizing television and internet exposure and creating high-recognition brands to move into the retail arena. The Company’s goal is to create enduring shelf brands resulting in a solid base business while continually testing and marketing new unique products.
The corporate philosophy of ICTV is simple - we are committed and determined to provide our customers with unique and effective products, outstanding customer service, and value for their money. ICTV holds these principles at the cornerstone of its operations.
The retail shareholder and institutional investor can expect the same corporate philosophies to carry over to the management of ICTV. It is management’s belief that operating in a fair and honest manner and cultivating long-term relationships with each stakeholder will bring outstanding results for the Company. The success of ICTV will come from directors and management sharing a common, clearly defined goal with shareholders and working towards this achievement.
ICTV Competitive Strengths:
- Experienced management with proven track records in their specialized fields.
- Balanced portfolio of products and services to ensure sound, diversified earning base.
- Infrastructure in place to achieve swift revenue growth with minimal increase in operating costs.
- Distribution channels set up in over 35 countries internationally to reap benefits from ICTV infomercials and products.
- ICTV owned or controlled products poised for immediate TV and retail launch in the United States.
- A dynamic marketing strategy that leverages successful television infomercial campaigns into multi-channel expansion and revenue growth.
ICTV has identified the following Corporate Objectives.
- Produce profitable Direct Response Television (DRTV) programs and Infomercials in long and short form in the US and internationally.
- To build strong relationships with domestic shopping channels (such as HSN and QVC) and other international shopping channels for the purpose of maximizing sales and building brand awareness.
- To make all products available on the internet through company websites and actively pursue internet sales opportunities.
- Establish on-going sales to major retailers of products established in the marketplace through ICTV’s direct response branding and distribution.
- To build a substantial corporation, creating and owning enduring brands widely sold in the US and international markets.